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I've spent 40 years building what actually works in business sustainability
and circularity.
20 years in corporate sustainability, including launching some of the first annual sustainability reports.
17 years working with Cradle to Cradle® founders William (Bill) McDonough and Dr. Michael Braungart.
Managed the formation of the GreenBlue Institute's Sustainable Packaging Coalition, as well as the Cradle to Cradle Products Innovation Institute and its product certification program.
Developed circular economy roadmaps for governments across
South America and the Caribbean.
Now I focus on helping organizations move beyond eco-efficiency
into regenerative transformation.

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This is the transmission that started the movement.

Ken Alston has been walking the sustainability path since long before it had a name.
His journey began over 40 years ago — not in theory, but in the lived reality of building, questioning, and reshaping how we work, create, and lead in harmony with nature.
From co-creating one of the first corporate sustainability departments to stewarding global frameworks like Cradle to Cradle®, Ken’s work has touched brands, governments, and individuals across the world.
But today, something deeper is emerging.
Ken is now broadcasting a new signal — one that integrates decades of lived insight with a radical clarity for what’s needed next.
This isn’t just about systems change. It’s about coherence. Alignment. Legacy. And you’re invited into that signal.
💬 And if you feel the pull to connect directly — you can. Inside the app, Ken is there, live and listening. This is proximity with purpose.
There’s no dogma here. No jargon. Just the invitation to remember what’s real — and build from there.
If something in you resonates… you’ve already started listening.
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