"We are called to be architects of the future, not its victims."
— R. Buckminster Fuller
WHAT'S ACTUALLY MISSING
Real Circularity™ Requires 3D Thinking
After 20 years building corporate sustainability departments, 17 years working with Cradle to Cradle® founders Bill McDonough and Dr. Michael Braungart, and launching the frameworks that shaped the circular economy movement...
I built what I couldn't find:
- The Tactical Tetrahedron™: A 3D framework based on nature's proven geometry for sustaining life
- Design Like Nature™: A 7-step system for regenerative transformation
This isn't theory. It's what I've learned from watching what works and what doesn't for four decades.
SEE WHERE YOU ACTUALLY ARE
The Circularity Readiness Diagnostic
A 15-question assessment that maps your current approach against how natural systems actually work.
You'll receive a short report showing:
- Where your thinking might be constrained
- What you might not be seeing
- Whether a different approach could be relevant
Takes about 8 minutes.
Some people find it clarifying. Others realize they're already on the right track. It might be useful to you. It might not.
IS THIS RELEVANT TO YOU?
This Might Resonate If You're Sensing...
✓ Your circularity efforts are hitting a ceiling you can't explain
✓ Eco-efficiency gains are slowing despite increased effort
✓ Your team is doing "all the right things" but results don't compound
✓ You suspect there's a structural issue underneath what looks like execution problems
✓ Current frameworks feel insufficient but you can't articulate why
This Probably Isn't For You If...
✗ You're just starting to explore sustainability concepts
✗ You're focused primarily on compliance and reporting
✗ You're satisfied with incremental improvements
✗ You're looking for quick fixes or templates
No judgment either way. Just useful to know where you are.
CLICK IMAGE FOR FREE DIAGNOSTIC
About Ken
→ Ken's Short Bio
I've spent 40 years building what actually works in sustainability
and circularity.
20 years in corporate sustainability, including launching some of
the first departments and annual reports.
17 years working with Cradle to Cradle ® founders Bill McDonough
and Dr. Michael Braungart.
Started the GreenBlue Institute's Sustainable Packaging Coalition and
managed the creation of the Cradle to Cradle Products Innovation Institute.
Developed circular economy roadmaps for governments across
South America and the Caribbean.
Now I focus on helping organizations move beyond eco-efficiency
into regenerative transformation.
Ken Alston